Shelby Stanger has sandboarded down desolate sand dunes in South Africa, standup paddled a remote portion of the Peruvian Amazon, spent 60 days on a tour bus as the first female pit reporter of the Vans Warped Tour for an entire summer, and interviewed countless CEOs and athletes on assignment.
Her published stories have been featured in Self, Outside, The San Diego Union Tribune, CNN.com, Women’s Adventure, Surfer Magazine, South Africa’s Cape Argus Newspaper, and Shop-Eat-Surf.com (an industry trade site covering the multi-billion-dollar action sports industry) where she is a regular reporter.
Brand like Nike, PrAna, Vans, Body Glove, The International Surfing Association, Lululemon, and Global Surf Industries have all hired Shelby to help them with their media and marketing strategies and to tell better stories, gaining them more customers, fans and sales.
Previously, Shelby was the international marketing manager at Vans, where for over five years she oversaw brand’s activities in Asia, Latin America, Canada and the Australia/New Zealand regions. At Vans, she also contributed chapters to the book, Off the Wall: Stories of Sole From Vans Originals.
Shelby is passionate about fitness, nutrition, and giving back. Aside from teaching surfing at the Surf Diva Surf School (where she has been a part-time surf instructor since 1996), Shelby volunteers and also serves as a Board Member for Outdoor Outreach, a leading non-profit in San Diego that teaches inner city kids to surf, snowboard and rock climb.
While she spent a few years working remotely from Costa Rica and in New Zealand, she currently spends most of her time in San Diego where she enjoys surfing, yoga, running, volunteering with kids, and sampling the best local green juice and plant based food from wherever she is in community.
“Shelby Stanger kicks butt at helping brands tell their stories, better so they can sell their products. She helped Body Glove re-tell the brand’s 60 year old story to key media and influencers. She tightened our story, helped us focus, and in less than a year landed us the best media hits we’ve had from US Weekly to Surfer Magazine, Health, People, Shape and on some major social media influencers. She’s also a great writer, an awesome presenter and she has an ability to get everyone, and anyone excited about whatever she’s talking about. We are stoked to have worked with her.”
– Scott Daley, VP of Marketing, Body Glove
“Shelby Stanger is my go-to freelancer. No matter the subject, she churns out smart, engaging copy with an insider voice. As an editor, she speaks my language.” -Gillian Flynn, Editor in Chief, San Diego Riviera Magazine
“We are so fortunate to work with Shelby for many reasons. She has one of the best work ethics I have ever seen, she always gives 200%, she has exceptional follow through, is completely reliable, and she has an infectious personality that people love. I, and Shop-eat-surf, would be lost without her.” -Tiffany Montgomery, Founder, Shop-Eat-Surf.com