50 People to WatchSan Diego Magazine 2011 - Shelby Stanger
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San Diego Magazine’s 50 People to Watch 2011

The movers, shakers and cookie makers to keep an eye on this year.
(All photos by Dean Bradshaw)

1

Michelle Lerach

Lerach is mostly known as the owner of Cups, an organic cupcakery and teaching kitchen in La Jolla. Besides serving organic homemade strawberry milk “on tap” and baking cupcakes such as Death by Chocolate, the former labor law attorney is on a mission to change the landscape for sustainable farming. Cups runs classes in which local farmers and chefs teach how to cook delicious meals using whatever’s in season. Lerach also volunteers at area elementary schools to teach kids about healthy cooking. Recently, she took a two-month sabbatical to work on an organic goat farm. In 2011, we’ll watch as Lerach creates a collaborative with Slow Food USA & World Wide Opportunities in Organic Farming to educate and certify the next generation of sustainable and organic farmers.

2

Ian Ward & Lucien Conner
Snake Oil mixologists Ward and Conner continue to turn taste buds with their fresh array of liquid blends, most recently at chef Brian Malarkey’s Searsucker eatery. Concoctions like the Peter Rabbit (Pimm’s No. 1 Cup gin, with bruised basil, fresh lemonade and house-¬pickled baby globe carrot) and the ever-popular Treaty of Paris (burnt sugar – cherry – nutmeg reduction, aged rum and housemade tobacco cologne) are just two of the duo’s big hits. In 2011, they’re slated to create drink menus at the Sundance Film Festival and at the Concours d’Elegance in Pebble Beach for Aston Martin, as well as for the new brunch program at Quality Social downtown.

3

Marye Anne Fox
Since becoming UCSD’s first permanent female chancellor in 2004, Fox has continued to put the university at the forefront of academic news. Besides raising more than $1 billion for the school and establishing research and partnership ventures, she’s expanded private-sector partnerships, lowered barriers to technology transfer and increased opportunities to create a diverse student body. President Barack Obama recently awarded Fox the National Medal of Science for her research on renewable sources of energy. To celebrate ¬UCSD’s 50th anniversary, Fox is challenging staff, students and alumni to perform 50 hours of community service. In April, former president Bill Clinton and world leaders converge on campus for the Clinton Global Initiative University, to discuss solutions and empower student leaders.